In her work “Bookishness: Loving Books in a Digital Age,” Jessica Pressman describes a fascinating paradox. We live in a time when we no longer need books, but love them more than ever. Although the traditional physical book is far outdated as a reading technology, we are surrounded by a new culture of book worship. Pressman calls this phenomenon bookishness: “creative acts that engage the physicality of the book within a digital culture.”
This phenomenon can be found everywhere: book sculptures, cell phone cases that look like old books, in so-called “shelfies” on social media, or in laptop bags with a leather book look. The aesthetic appearance, especially of old books, fascinates many people. It is more than just pure nostalgia. It is a cultural response to the loss of closeness, materiality, and identity in the digital world. While we find ourselves in an era of constant connectivity, we longingly seek the concentration, privacy, and tranquility that we find in books. Pressman writes: “The book has historically symbolized privacy, leisure, individualism, knowledge, and power. This means that the book has been the emblem for the very experiences that must be renegotiated in a digital era.” Books have become symbols, physical markers of identity. Pressman describes how people today use books (or images of them) to show belonging and taste, for example through bookshelves as Instagram stories or in the background as decoration in cafés or in their own homes. The possession, or even just the display, of books becomes a gesture. It is proof of cultural depth, education, perhaps even resistance to superficiality.
The work emphasizes that this love of books is not backward-looking, but productive. Bookishness transforms books into art, design, or performance. When artists cut, fold, or digitally recreate books, they make it clear that books live on, not as a medium for reading, but as a medium for thinking and feeling. We also saw this in the interview between Jessica Pressman and Doug Beube and Brian Dettmer, who use books as art to convey a certain criticism of a particular medium. In the end, bookishness is not a nostalgic retreat, but a new form of engagement with the digital. She writes: “Loving books in a digital age is personal and communal… claiming a bookish identity can constitute an act of rebellion.” We love books not because they are useful, but because they no longer have to be.