Why invent ‘new’ media?

While reading both texts for this week, there was a specific quote that caused me to question why ‘new’ media is made/pursued. The quote is as follows: “Yet the work of the new is precisely what inspires us to reconsider the old and to recognize the intersections and convergent histories of old and new” (Pressman 1). This flip of thinking about ‘new’ and ‘old’ media from the perspective of new to old is what caused the question of why people decide to make ‘new’ media to surface in my brain. And the answer I came to is that the ‘new’ media often has an aspect that ‘old’ media does not, and that aspect generally makes the dissemination of ideas and knowledge (etc.), faster, easier, more efficient, and more widespread. People decided to advance their existing media into ‘new’ media to achieve those aforementioned goals of faster, easier, more efficient, and more widespread distribution of ideas and knowledge (etc). Because people naturally want to share their ideas and knowledge. While I read the Broadview text first, the quote in Dr. Pressman’s article caused me to look back to the first reading, and connect it with the previous question and answer. In the Broadview text, each new iteration of media/technological advancement (scrolls, codex, printing press, decrease in printing cost, and the addition of the internet) had a shorter timeline than the previous (also stated previously in class). This is due to the why question posed at the beginning of this blog, and its subsequent answer. The more advanced things got, the quicker information spread, and people were able to come up with new ideas in a quicker/easier fashion, that then become ‘new’ media. While the book as a medium can be considered ‘old’ media to some degree, even something like sprayed edges and more creative cover designs adds a ‘new’ element that causes those books to be more widespread and in a way ‘new’ media because it has become more than ‘just’ a book. (I’ve definitely bought a book just because I liked the sprayed edges and cover design—I actually really enjoyed the book, but originally bought it because of the book’s physicality as an object, or what Dr. Pressman would describe as bookishness). Sometimes, more people are likely to buy a book because of the aesthetics, but also end up genuinely enjoy the text or story inside, but it wouldn’t be as widespread if it wasn’t as attractive physically (some people do judge a book by its cover).