“The bookseller frequently takes a gamble with the
books stocked on the shelves and serves the community in a similar way to
libraries by providing a meeting place for book talk and a collection of books
that reflect the taste of the community served” (Bode and Osborne 222).
This quote hit me in the face with the force of a medium-sized paperback book, that is to say not hard but also not gentle. I’m mainly interested in the very last part, the part about it reflecting the taste of the community and the gambling part. For context, I do work at Barnes and Noble, and have for almost a year (I think today is actually my one year anniversary), so I’ve learned a thing or two that customers aren’t exactly privy to, or at least it’s not common knowledge.
While different Barnes and Noble do fluctuate based on their customer base—i.e. some stores have bigger mystery and thriller sections, while others have smaller mystery and thriller sections—and we do take a gamble based on the books we shelve, there are some instances where this is not the case.
There are certain things Barnes and Noble does, that changes the dynamic between the customers and booksellers—because after all—it is a corporation. This becomes recognizable when you know the relationship between Barnes and Noble and publishers. The publisher tends to have all of the leverage when it comes to selling their books to Barnes and Noble. But, the company added a few years ago something called ‘our monthly picks,’ which are Barnes and Noble’s hand selected picks of (usually) 6 books that are deemed as must reads that month. But really, it’s a way to gain leverage over publishers. If Barnes and Noble can make a book a bestseller by putting it on the monthly pick list, then the company gains more leverage over the publishers (they can negotiate the price). So even if the booksellers haven’t actually read the books, or even hated them, they are still required to claim all the books as ‘their’ monthly picks and sell them to customers. (I remember flat out refusing to sell one of the monthly picks because I was ethically opposed to it.) While they don’t encourage flat out lying, it seems to be implied in order to sell a monthly pick. If most customers knew this, it could break the trust created between bookseller and customer.
So, instead of the customer base really making up some of the top selling books in a Barnes and Noble, it is often the set monthly picks that do well. Now that is not to say that all monthly picks are bad, it’s just that we are actively told to influence customers into buying a book they might have not purchased before for a reason that goes against one of our sayings, ‘to put the best book for the customer in their hands.’ It’s no longer a complete gamble because there are ulterior motives and factors at play.
It’s similar with the bestseller’s list, publishers pay Barnes and Noble to be on the list. Whoever pays the most gets the top spots. This is all to promote the book, and not actually name bestsellers, while also basically preemptively making them bestsellers. It is a way to influence people. By setting these books a part from the rest, and also signaling to the customer that ‘this book is more valuable’ Barnes and Noble is able to make that list into ‘reality.’ Because who doesn’t look at a bestsellers’ list and think, ‘oh I should read this because it’s on the list, so it must be good.’
It’s different from a library, because it is a business.
Switching focus into the gambling aspect of the quote, it’s more of a calculated risk than anything, especially when it comes to opening a new store. For instance, the store I work at now, I helped with setting it up. And when doing so, I though that some of the sections were small, or not as well stocked as they should be for the area we are in. We barely got any manga, and we are basically right next to a college. A big demographic for manga is college kids, so it seemed like there should’ve been more than what we got. While they predicted correctly that we would have a big CD and vinyl record customer base, they did not correctly predict the manga customer base (which lead to some loss in revenue due to some manga not being available at the store right that moment). In this way we are able to adapt to our customer base, and also know the community better so those calculated risks become safer and safer.
I just thought my perspective on this might be interesting.
(P.s. You didn’t hear any of this from me. I’m not trying to get fired💀, because I do love the job for every other part.)